My name is Shannika Wing and I'm a recent Fashion Business and Promotion graduate from Birmingham City University. This course balances between creative and business aspects of the global fashion market., This course has granted me with versatile skills, knowledge and experience through the variety of university projects and work placements.

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Culture awareness has become central when we have to interact with people from other cultures. People see, interpret and evaluate things in a different ways. What is considered appropriate behaviour in one culture is frequently inappropriate in another. As products of our environment, we need to increase multicultural awareness.

For my Final Major Project, i created Urban Man. It is a cultural aware menswear magazine that is both digital and print. It combines different cultures while looking at men’s fashion, grooming and lifestyle. I'm looking to pursue my career in marketing for menswear.